Otaku literally means something like "inept nerds who are obsessed with one thing in particular" (eg. anime, manga, pop stars etc.). But despite this negative sense, the young people who espouse this alternative lifestyle accept the term with a sense of pride. Evidence of the otaku culture culture is mainly found in the Akihabara district of Tokyo, created by the people who shop and 'hang out' there, as outsiders in Japanese society. They gather here to meet others who share their interests. So Akihabara is a 'mecca' of sorts for otaku, and the term Akiba-kei ("Akihabara style"), or "Akiba-type" has been coined in recognition of this phenomenon.
Recently, with increased exposure of otaku culture in the Japanese media, new buildings in the area, and the opening of another new railway line, Akihabara has seen a boom in popularity and is a favourite for many young people interested in its unique atmosphere.